The opportunity for organizations to shift their practice, grow, and look into and plan for their future is obviously a challenging task. But at the same time it is tremendous opportunity.
When I became interested in design, I was looking for a way in which the school I worked at could be more innovative and inclusive and could look to add to and shift its learning culture. I was also interested in a process, because organizations love processes, and that's a good thing. Relying on a pathway and having a construct for change that provides a foundation for moving forward is also good.
Of course, having a process is not enough. For a process to contribute to change efforts, it must be an inclusive process, one in which is based on understanding the human element associated with change, and can result in bold and forward-thinking ideas.
Over the past five years, and to that end, I've employed the process of design to structure a change process for organizations. Beginning with a provocation or challenge, the process seeks first to understand human need, create a set of design drivers (organizational DNA) that reflect that need, allow for wild ideation, and then pivot to the creation of a testable prototype (a product, process, event, really anything). It is expected that this process is iterative, and that over time, an answer to the provocation will emerge that is implementable and takes the organization to a new place.
Interestingly, the process works to link problem-solving and solution finding together.
I employ this process in the work I do with organizations. My goal is to not only help you design and create a new path, but build the organization mindset and behaviors that enable your organization to become self-sufficient and grounded in a process that sees the opportunity in every possibility.
Design is a highly participatory process that seeks to engage in a number of ways that stimulate both creative and critical thought. Really good design then seeks to find patterns and trends that translate into strategies and recommendations that can be put into play. My design process employs a wide range of ethnography techniques to gather information that contribute to an
Various stages of the process are captured in the imagery below.
Invitation, Initiation, Ideation, Implementation, Iteration