An Introduction to Contemporary Media


David Jakes


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An Introduction to Media:

  • Why are you here?

  • Examples:

  • The use of contemporary media can support the presentation of ideas and meaning, storytelling and messaging, collaborative creation, sharing, networking and connection.

  • Today’s media landscape represents an ecology of capacity, created by networked tools that afford access to people, ideas and resources.

  • Consider the opportunities that media provide a movement from information access to collaborative creativity.

  • How can media be created, mashed up, or remixed?

  • Beta media landscape:  constantly shifting and morphing, always in motion

    • Disruptive:  social media, of the 1/2 billion tweets per day, 4.2 million are related to education.  3000 in the time I took to say this sentence

    • Connective:  YouTube

    • Democratic:  Access

    • Creative:  Hey Jude flowchart

    • Expansive:  drone photography

    • Immersive:  nytimes for breakfast

    • Participatory:  

  • In a contemporary device landscape (phone, desktop, tablet, laptop), interoperability is expected.

  • How does digital media influence and change the nature of school, how and what students learn, how educators work, and how schools tell their story.


Literacy to Transliteracy


  • Transliteracy definition:

    • Transliteracy is the ability to read, write and interact across a range of platforms, tools and media from signing and orality through handwriting, print, TV, radio and film, to digital social networks.  From

  • Multiple literacies?  digital, invention, media, information, etc.

  • GapMinder (visual representations of data)


The Power of Media and the Brain

  • Brain size and capacity

  • The power of the optic nerve

  • Taking advantage


Creative Capacity:  Tools and Resources Demonstration



  • design environment for creating a wide variety of professional image types

Adobe Spark

  • create imagery, stories and video


design tool for creating imagery


comprehensive tool for creating data representations


create infographics


create sound files and podcasts


page layout program for creating documents


companion product to LucidPress for creating charts and layouts


visual collaboration interface


visual collaboration interface


fantastic tool for video reflection


Apple iPhone tool for creating quick videos


my pick for image manipulation of photos on a smartphone, iOS and Android


blogging platform


storytelling platform

Google Slides and Photos

Multifaceted tool for presentation and image curation


Screenshot tool






What’s available









Adobe Stock





Challenge Time


Get a Canva account

Get images to work with:  

Download an image set of photos from Gratisography

Obtain a Canva account and create a series of image

Obtain an Adobe account and create an image, story, or video

Explore Unsplash, Gratisography


Implications for work


  • What ideas will you bring back to your school?  What tools resonated with you?

  • What constitutes a professional’s media presence?  A media presence for students?  A school's presence?

  • Where do kids learn to create?  Where are the physical locations in schools?

  • How might we tell the story of an organization and create an identity through media?  

  • Managing beta?  How will you do that?  How will you stay up on the latest and greatest?  Do you need to?

  • How do you procure and manage the distribution of assets? How might you budget for tools and capacity?

  • How do we help students to create themselves into existence?


Create introduction through the use of tools


  • Anything Libraries

  • A59